Website build

Here is exactly what I will build, and everything I need from you.

Read the first half so you know what you are getting. Answer the questions in the second half in one message, and the site can be built within a week.

See it first

Open these on your phone before you read anything else.

One is a live studio, one is a sample. Tap through to the booking calendar on each and try booking something. That is what your clients will do.

A live studio site The sample site

Booking

You stop booking people by message.

Right now every appointment costs you a conversation. She messages you, you ask which day, she answers three hours later, you check the calendar, you go back and forth, and a good number of them drift off and never book at all. That happens on evenings, on your day off, and while you have someone in the chair.

After this, you set your hours once. That is the last decision you make.

  1. She sees only the times you are actually free. Your hours, your days off, and the gap you need between clients are all built in.
  2. She picks a slot and pays her deposit. No message to you, no waiting for a reply, at eleven at night if that is when she is on her phone.
  3. It appears in your calendar. You just show up.
  4. Reminders go out by text on their own, so fewer people forget.
  5. A cancelled slot goes straight back on the site, so someone else can take it.

One more thing this fixes

Because your calendar holds the prices, the site can never show the wrong one. You change a price in the app you already use every day, and your website is correct within seconds. So after launch, you do not need me for anything.

What you get

A one page site that books clients and never goes out of date.

Where new clients come from

Instagram reaches people who already know you. Google reaches the ones who do not.

Your followers already found you. The growth is in the woman three miles away who has never heard your name, is sitting in her car right now typing "lash extensions near me", and is going to book someone this week. Right now you are not one of the options she is shown. Once you are, your prices do the rest of the work, because you are cheaper than the salons she is looking at. Two separate things decide whether she ever sees your name.

First, your Google profile decides whether she sees you at all.

When someone searches like that, Google puts a map with three businesses at the very top, above every website. Almost all the taps go to those three. Your Google Business Profile is what qualifies you for that box, and most studios are quietly disqualifying themselves.

  1. Categories. A profile listed only as an eyelash salon will never appear for a facial or brow search, no matter how good you are at them.
  2. Services and hours. An empty services list tells Google it does not know what you sell, so it shows someone it does know.
  3. Photos and activity. A profile that has not been touched in a year reads as a business that may have closed.
  4. A working website link. This is where the site earns its keep, by giving Google something real to send her to.

Then your reviews decide whether she picks you or the studio next door.

She now has three names side by side, with a star rating and a review count under each. She has never met any of you. That number is the only evidence she has, and this is what people say they do with it.

47%will not use a business with fewer than 20 reviews
74%want to see reviews from the last three months
97%read reviews before choosing a local business

BrightLocal Local Consumer Review Survey, 2026.

Review count and recency also feed back into the first part. Google reads a steady stream of recent reviews as a sign the business is active and worth showing, so the two work on each other. Five good reviews from five months ago is the position most studios are in, and it loses to a competitor with forty, even when the work is not as good.

Which is why the review requests are automatic

Asking every client yourself, every day, forever, is the part nobody keeps up. So it gets set up once to happen on its own: appointment finishes, she gets a message with your review link. Every client, no exceptions, nothing offered in return, which is what Google requires. You do nothing, and the number goes up every week instead of every time you remember.

One thing to know before you decide. The automatic sending is not on the free tier. It needs your booking system's paid plan, around $29 a month. That plan is not only about reviews: it is also what lets you charge a no-show fee, take deposits, and run a waitlist that refills a cancelled slot on its own. For most studios one recovered no-show a month more than covers it. I will confirm the exact price for whichever system you use before you commit to anything, and if you would rather not pay it, everything else still works and you send review requests by hand.

How it works

Four steps, and about a week once I have everything.

  1. You send me your detailsThe questions are all listed at the bottom of this page. Answer them in one message, everything at once. This is the only step that decides how fast the rest goes.
  2. I set up your accountsOne fifteen minute call. Your booking system, your web address and your Google listing all have to be in your name, so you type in your details and I do everything else. If you already have any of them, you add me as a manager and I take it from there.
  3. I build it and send you a linkA week or sooner from the day you send everything. You look at it on your phone, and two rounds of changes are included.
  4. We launchYour web address goes live, booking is connected, your Google listing is updated, and I hand you every login.

Investment

Two options.

The site is identical in both. What changes is whether I also do the work that gets you found by people who have never heard of you.

Just the site $899

For a studio whose clients already know where to find her.

  • Custom one page site, designed around your brand
  • Your booking calendar built into the page, so clients book without leaving your site
  • Your web address and hosting set up in your name, with the security padlock
  • Your Google listing linked to the new site
  • Your Instagram bio pointed at the site
  • Two rounds of changes, then it is yours
After launch
Web address$11 / year
What most studios need
Site and get found $1,199

For a studio that wants strangers finding her on Google, not just the clients she already has.

  • Everything in Just the Site
  • Your Google listing rebuilt: every category you should show up under, full services menu, hours, photos, and the description written properly
  • Automatic review requests, so every finished appointment asks for a Google review without you remembering
  • A first push to your existing clients to get your review count off the floor
  • Three months of Google posts written and scheduled up front, so your listing keeps looking active
  • Replies you can copy and paste for good reviews and for bad ones
  • A printed QR stand for your station, in your logo and colours, so a client in the chair can leave a review or book her next visit in one tap
After launch
Web address$11 / year
Square Plus plan$29 / month
Add on to either
Courses and classes $499

Only if you teach. Your teaching hours are worth more per hour than your chair hours, and almost nobody finds a course by searching for one.

  • A course page built to sell seats, not just describe the class
  • Each date set up with a seat limit, paid upfront, so it sells out on its own
  • Pair discounts applied automatically when two seats are booked together
  • A waitlist that captures the people who miss out, ready for your next date
  • The launch messages to fill the first one

Half to start, half at launch. Changes after the two included rounds are $100 an hour, or $350 for a block of four hours to use across the year. Extra pages, extra languages and photography are quoted before I start.

Ongoing costs

What this costs you after launch, forever.

You should see this before you decide, not after.

WhatCost
Your web addressThe yourstudio.com part. You rent it a year at a time, like a licence plate. We set it to renew automatically on your card, so there is nothing to remember. About $11 a year
Keeping the site onlineNothing. Your site is built the light way, so it does not need a monthly plan the way a Squarespace or Wix site does. $0
Booking system, free planOnline booking, calendar, payments, text reminders. Enough to run the studio. $0
Booking system, paid planNeeded for automatic review requests, and it also unlocks no-show fees, deposits, a waitlist and class booking. Optional, and you can start or stop it whenever you like. About $29 a month

The short version

Skip the paid booking plan and your site keeps working for about $11 a year, the renewal on your web address.

The one monthly cost is your booking system's paid plan, around $29. It runs the automatic review requests, and it also lets you charge for no-shows, so for a lot of studios it pays for itself the first time somebody does not turn up.

I will confirm the exact figure for whichever booking system you use before you commit to anything, since the price differs between them and they do change it.

What I need from you

Fill this in once, and I can start.

Everything I need is below, photos included. Skip nothing, even if the answer is "I do not have that yet". Knowing what is missing is as useful as having it. If the form does not load, open it here.